Demo Your HR Tech to 300+ System Admins
Product Deep Dive sessions put your solution directly in front of technical decision-makers at mid-market companies (avg. 5,000 employees) who evaluate and recommend HR technology purchases.
Your Biggest Challenge? Getting Past the Gatekeepers
HR executives sign contracts. System administrators determine whether your tool actually succeeds.
The problem? You can’t reach them. They don’t take sales calls and are drowning in support tickets.
Product Deep Dives solve this. Enterprise system admins show up ready to evaluate your solution.
Hear Why Vendors Love Product Deep Dives
Tiffany Jin
Eqo Employee Referrals
We were able to have engaging conversations with a fantastic group of professionals in TA and HR Ops during our Product Deep Dive session.
It was filled with some of the most productive and positive feedback we’ve had.
After our participation, we’ve already closed multiple opportunities and have created tangible pipeline as a direct result.
Tiffany Jin
Eqo Employee Referrals
Chris Connors
candidate.fyi
We recently completed a deep dive into our product with the team at System Admin Insights, and we were genuinely impressed by their thoughtful questions, technical depth, and commitment to understanding the full capabilities of our platform.
Chris Connors
candidate.fyi
We recently completed a deep dive into our product with the team at System Admin Insights, and we were genuinely impressed by their thoughtful questions, technical depth, and commitment to understanding the full capabilities of our platform.
Their system admins came prepared and engaged, offering valuable insights that made the conversation feel like a true partnership. It’s clear they’re building something special and we’re excited about what’s ahead.
Des Prentice
Qualifi
We recently hosted a webinar with members of System Admin Insights, and it was a fantastic experience.
The session felt low-pressure and created a unique opportunity to get in front of influential professionals from leading companies.
The group was incredibly interactive, asking thoughtful questions that sparked meaningful conversations.
Des Prentice
Qualifi
We recently hosted a webinar with members of System Admin Insights, and it was a fantastic experience.
The session felt low-pressure and created a unique opportunity to get in front of influential professionals from leading companies.
The group was incredibly interactive, asking thoughtful questions that sparked meaningful conversations.
What stood out most was how much I was able to learn from their members — not just about their challenges, but about how they think through solutions from vendors like us.
I gained valuable insights into the specific issues they’re navigating in our space, and walked away with a clearer view of how to position our product to better meet their needs.
I highly recommend this experience to anyone looking to connect with top talent acquisition and HR leaders in a genuine, collaborative environment.
John Hawkins
Data Facts
I have enjoyed presenting and partnering with SAI as it was a great connection point where I met HR and HRIS professionals who were interested and looking for solutions that we offered and they were willing to invest the time to learn and connect.
Basically it’s like getting all the benefits of attending a trade show without all the hassles and waste of time and money.
John Hawkins
Data Facts
Brian Sherlock
Founder and CEO
The SAI Product Deep Dive, led by Alex Marcus, was one of the most insightful sessions I’ve participated in.
It brought together a group of seasoned professionals—from organizations like Rollins, AARP, Tower Health, FujiFilm, and others—and created a space for honest conversation about the real communication challenges recruiting teams face every day.
Brian Sherlock
Founder and CEO
The Integral Recruiting Design deep dive, led by Alex Marcus, was one of the most insightful sessions I’ve participated in.
It brought together a group of seasoned professionals—from organizations like Rollins, AARP, Tower Health, FujiFilm, and others—and created a space for honest conversation about the real communication challenges recruiting teams face every day.
The session didn’t just highlight problems—it surfaced thoughtful solutions, sparked valuable product feedback, and offered clear direction for how to evolve our workflows.
I walked away with a sharper understanding of recruiter pain points and how to better position my product to solve them.
Highly recommend this experience to anyone building in or selling into the recruiting space.
Why System Administrators Are Your Target Audience
They Control the Tech Stack
System administrators evaluate, configure, implement, and maintain HR technology. They know what works, what doesn’t, and what the organization actually needs vs. what executives think they need.
They Influence Buying Decisions
While they may not sign contracts, their technical assessment carries enormous weight. A negative review from a system admin can kill a deal. A positive one fast-tracks it through procurement.
They're Actively Problem-Solving
These aren’t passive webinar attendees. They’re hands-on practitioners actively seeking solutions to real technical challenges. When they see something that solves their problem, they act on it.
Who Will See Your Demo?
What's their role?
300+ system administrators who implement, configure, and maintain HR technology at mid-market companies. These are the people who live in your admin console daily—not HR generalists or executives who'll never touch the backend.
What systems do they manage?
They're hands-on with Applicant Tracking Systems (ATS), Human Capital Management (HCM) platforms, performance management tools, onboarding technology, and HR analytics systems. If it requires configuration, integration, or troubleshooting, they're the ones doing it.
What size companies do they work for?
Target company size: 1,000-20,000 employees across diverse industries. Large enough to have complex HR tech stacks and dedicated system admins, small enough to move quickly on vendor decisions.
Do they have buying authority?
Not always—but their technical recommendations carry significant weight with HR leadership and IT stakeholders who make final purchasing decisions. A thumbs-up from a system admin fast-tracks deals. A thumbs-down kills them.
Why do they attend Product Deep Dives?
They're actively evaluating new solutions, managing system migrations, and solving technical challenges. They attend to stay current on vendor capabilities and identify tools that solve real problems—not to sit through generic sales pitches.
What are they looking for?
Technical depth. Real implementations. Honest answers about integration complexity, data migration, and support quality. They can spot vaporware instantly and respect vendors who acknowledge limitations while demonstrating genuine value.
Results Vendors See
What Makes a Great Product Deep Dive
Technical Depth
This isn't a sales pitch. Show the actual system, including configurations, integrations, and technical capabilities that matter to administrators.
Real-World Scenarios
Walk through actual use cases relevant to mid-market companies. Show how your solution handles edge cases and common admin headaches.
Live Demonstrations
Screen share your live system. Show real data, real workflows, and real problem-solving. Attendees can see exactly how it works.
Interactive Q&A
Budget time for questions throughout. The best sessions are conversations, not monologues. Admins will ask about APIs, data models, security, and integration complexity.
Implementation Insights
Be honest about implementation timelines, resource requirements, and common challenges. Credibility matters more than perfection.
Show the Admin Interface
Don't just demo the end-user experience. Show the backend—where admins configure workflows, manage permissions, run reports, and troubleshoot issues. That's what they'll live in daily.
How Product Deep Dives Work
Step 1: You Apply
Share details about your solution, target audience, and what makes it relevant to system administrators. We review for technical fit and relevance.
Step 2: We Schedule
Once approved, we work with you to find an optimal date and time. We recommend 4-6 weeks out for maximum promotion.
Step 3: We Promote
Your session is promoted across our community via email, Slack, and our member platform. Members register in advance with their contact information.
Step 4: You Present
Deliver a 60-90 minute live demonstration with real technical depth. Show your actual system, not slides about your system. Attendees ask questions throughout.
Step 5: We Capture Everything
The session is recorded and shared in our private member community for ongoing reference and discussion.
Step 6: You Follow Up
Interested attendees reach out to you directly. Our consulting team references your session when advising clients on vendor selection.
Session Packages
Single Package
Demo once, make an impact
- One 60-90 minute live session
- Promoted to full SAI community
- Session recording
- Attendee list with contact info
- Q&A summary report
Quarterly Series
Build ongoing visibility
- Four sessions per year
- Showcase updates & new features
- Vendor profile in member directory
- Priority scheduling
- All Single Session benefits × 4
Annual Partnership
Maximum exposure
- 12 sessions per year
- Featured vendor status
- Logo on SAI website
- Newsletter sponsorship opportunities
- Early access to new members
- All Quarterly Series benefits
Frequently asked questions
How long should our presentation be?
Plan for 30 minutes of presentation with 30 minutes for Q&A. The best sessions leave substantial time for questions—that’s where real engagement happens.
What's the approval process?
We review all applications to ensure relevance to our system administrator audience.
Solutions should address technical admin needs—implementation, configuration, integration, data management, or workflow automation.
Can we showcase product updates after an initial presentation?
Absolutely. Many vendors use Product Deep Dives to showcase new features, demonstrate advanced configurations, or provide technical training for existing users.
How far in advance should we book?
We recommend booking 4-6 weeks out to allow time for promotion.
High-demand time slots (Tuesday-Thursday, 11am-2pm ET) book up quickly.
Do we get attendee contact information?
No, recordings remain exclusive to the System Admin Insights community. Our model is consent-based – if attendees are interested in your solution, they’ll reach out to you directly.
This isn’t a lead generation event where you walk away with a prospect list; it’s an educational session where you earn inbound interest from qualified technical evaluators.
Can we share the recording with prospects?
No, the recording is shared within our private member community for discussion and reference. Our members trust that these sessions raemain educational resources within SAI, not sales collateral.
If your solution resonates, attendees will reach out to you directly—which is far more valuable than a recording you could share externally.
What if attendance is low?
Average live attendance is 20-35 people, with 50+ total views including the recording. Beyond that, recordings are archived in our member platform where they’re referenced by our community and our consulting team when advising clients on vendor selection and technology strategy.
We’ve built a highly engaged community specifically because we’re selective about session quality and relevance—sessions that demonstrate real value continue generating interest long after the live date.
Ready to Demo to 300+ System Admins?
Get your product in front of the technical decision-makers who actually evaluate, implement, and champion HR technology.
Meet the people behind the scenes
The IRD + SAI team is dedicated to helping HR tech professionals thrive
through hands-on guidance, system optimization expertise, and a genuinely supportive peer community.
Hello, my name is Alex Marcus
I started Integral Recruiting Design to help HR and Talent Acquisition teams get more value from the complex systems they rely on every day. I had spent years working as both a recruiter and a system administrator, and I saw how often great people were left to figure things out alone, without the right tools or community.
In 2024, I launched System Admin Insights (SAI), a professional community for iCIMS System Administrators who want more than generic documentation and vendor webinars. Our members come here for real answers, peer support, and weekly touchpoints that help them stay sharp and avoid burnout.
My goal with IRD and SAI is to show that system administration is not just a support function. It’s a strategic role that deserves investment, visibility, and a place to grow.
Whether you’re here to learn, solve, or lead, we’re here to help you do it with clarity, community, and confidence.
Get the insight, camaraderie, and clarity you've been missing
SAI isn’t just another learning platform—it’s a live, working community where system admins come together to solve real problems, grow their impact, and support each other in navigating the messy middle of talent tech.
Real talk from real Admins
This is the kind of in-depth solutioning you’ll find inside SAI. When Julie raised a challenge around handling work history gaps in iCIMS, fellow admins jumped in with real-world strategies—from optimizing when and where to collect data, to defining what truly constitutes an “applicant” for compliance. What followed was a rich, peer-driven exchange full of nuanced insight and immediately applicable ideas.
Join a Free Friday call
Every Friday, we host a free peer-to-peer learning call for iCIMS customers. It’s your chance to connect with other system administrators and get real-world insights—no obligation.
Meet the admins who show up
Every week, a vibrant group of system admins brings their insight, curiosity, and generosity to our Free Friday calls.
These spotlights celebrate the members who make SAI what it is—people who troubleshoot in real time, share hard-earned lessons, and stay open to learning together.
More from Alex and Jill on community-building
Read Alex's founding story
How do you stay relevant when much of your job could be automated in the not-so-distant future? This article shares the origin story of SAI—a community born from urgency, built for transformation, and committed to preparing HR operations professionals for the future of work.
What we learned
In one recent post-show wrap-up, members shared fast, actionable takeaways—from new ways to use dynamic filtering, to managing offer templates with permission settings, to using an API to push parsed form data into iCIMS job records. A first-time attendee remarked how simply listening in revealed shared challenges and unexpected solutions. Equal parts insightful and fun—complete with a surprise theme song moment that reminded everyone why community matters.
Listen to past calls on Spotify
Get the audio version of recent Free Friday Calls—available on all major podcast platforms, no login required.
Watch the full What We Learned playlist
Explore the full What We Learned playlist to hear how real iCIMS system admins tackle challenges, share quick wins, and uncover hidden features together.
