Reach Enterprise Buyers Through the Practitioners Who Make Their Tech Work
SAI Product Deep Dives connect HR technology vendors with experienced system administrators in a moderated, vendor-neutral environment — creating a bottom-up path to enterprise adoption.
Your Biggest Challenge? Getting Inside Real Buying Conversations
Enterprise purchasing decisions don’t live in a vacuum. While executives and TA leaders often initiate evaluations, system administrators are the ones who validate whether a solution will actually work in practice.
These practitioners implement, maintain, and optimize HR technology day to day. Their input heavily influences what gets shortlisted, what gets adopted, and what ultimately succeeds in production.
SAI Product Deep Dives give you direct access to that operational reality.
Rather than relying solely on top-down outreach, we help you engage the people leadership depends on for technical validation and real-world feasibility.
This creates a bottom-up path to enterprise adoption — reaching decision-makers through the practitioners whose expertise leadership relies on.
Hear Why Vendors Value Practitioner Discovery
Tiffany Jin
Eqo Employee Referrals
We were able to have engaging conversations with a fantastic group of professionals in TA and HR Ops during our Product Deep Dive session.
It was filled with some of the most productive and positive feedback we’ve had.
After our participation, we’ve already closed multiple opportunities and have created tangible pipeline as a direct result.
Tiffany Jin
Eqo Employee Referrals
Don Darrah
Cerebrum
Cerebrum was excited to participate in a recent webinar session relative to identity verification and the importance of and effect fraudulent applicants are having on organizations.
Even more impressive were the participants and their questions, insights and forward-thinking initiatives to address and mitigate the risks of impostors entering their organization.
Don Darrah
Cerebrum
Chris Connors
candidate.fyi
We recently completed a deep dive into our product with the team at System Admin Insights, and we were genuinely impressed by their thoughtful questions, technical depth, and commitment to understanding the full capabilities of our platform.
Chris Connors
candidate.fyi
We recently completed a deep dive into our product with the team at System Admin Insights, and we were genuinely impressed by their thoughtful questions, technical depth, and commitment to understanding the full capabilities of our platform.
Their system admins came prepared and engaged, offering valuable insights that made the conversation feel like a true partnership. It’s clear they’re building something special and we’re excited about what’s ahead.
Des Prentice
Qualifi
We recently hosted a webinar with members of System Admin Insights, and it was a fantastic experience.
The session felt low-pressure and created a unique opportunity to get in front of influential professionals from leading companies.
The group was incredibly interactive, asking thoughtful questions that sparked meaningful conversations.
Des Prentice
Qualifi
We recently hosted a webinar with members of System Admin Insights, and it was a fantastic experience.
The session felt low-pressure and created a unique opportunity to get in front of influential professionals from leading companies.
The group was incredibly interactive, asking thoughtful questions that sparked meaningful conversations.
What stood out most was how much I was able to learn from their members — not just about their challenges, but about how they think through solutions from vendors like us.
I gained valuable insights into the specific issues they’re navigating in our space, and walked away with a clearer view of how to position our product to better meet their needs.
I highly recommend this experience to anyone looking to connect with top talent acquisition and HR leaders in a genuine, collaborative environment.
John Hawkins
Data Facts
I have enjoyed presenting and partnering with SAI as it was a great connection point where I met HR and HRIS professionals who were interested and looking for solutions that we offered and they were willing to invest the time to learn and connect.
Basically it’s like getting all the benefits of attending a trade show without all the hassles and waste of time and money.
John Hawkins
Data Facts
Brian Sherlock
Founder and CEO
The SAI Product Deep Dive, led by Alex Marcus, was one of the most insightful sessions I’ve participated in.
It brought together a group of seasoned professionals—from organizations like Rollins, AARP, Tower Health, FujiFilm, and others—and created a space for honest conversation about the real communication challenges recruiting teams face every day.
Brian Sherlock
Founder and CEO
The Integral Recruiting Design deep dive, led by Alex Marcus, was one of the most insightful sessions I’ve participated in.
It brought together a group of seasoned professionals—from organizations like Rollins, AARP, Tower Health, FujiFilm, and others—and created a space for honest conversation about the real communication challenges recruiting teams face every day.
The session didn’t just highlight problems—it surfaced thoughtful solutions, sparked valuable product feedback, and offered clear direction for how to evolve our workflows.
I walked away with a sharper understanding of recruiter pain points and how to better position my product to solve them.
Highly recommend this experience to anyone building in or selling into the recruiting space.
Why System Administrators Are Your Target Audience
They Control the Tech Stack
System administrators configure workflows, manage integrations, and determine how tools are actually used.
If your product doesn’t work for them, it doesn’t scale.
They Influence Buying Decisions
Admins are the internal experts leadership depends on when evaluating new platforms.
Their recommendations carry weight because they understand implementation realities.
They're Actively Problem-Solving
Admins attend SAI to learn from peers, pressure-test solutions, and solve real operational challenges.
They come for honest conversations about what works in practice.
Who Will See Your Demo?
Experienced System Administrators
Practitioners responsible for configuring, maintaining, and optimizing enterprise HR technology in live environments. These are the people managing workflows, integrations, permissions, data quality, and day-to-day system performance — and they come prepared with real implementation questions.
Operational Decision Influencers
Admins whose input directly shapes vendor shortlists and internal recommendations. While executives and TA leaders may initiate evaluations, these practitioners validate feasibility, flag risks, and advise leadership on what will actually work in production.
Problem-Solving Practitioners
Admins who attend SAI specifically to learn from peers, compare tools in real-world contexts, and solve operational challenges they’re actively facing — not to sit through sales pitches or marketing demos.
IRD Consulting Experts
Consultants from Integral Recruiting Design who actively support 50+ iCIMS customers across organizations ranging from 1,000 to 50,000+ employees, including several Fortune 500 companies and one Fortune 10. These experts guide enterprise HR technology decisions and bring practitioner context directly into client recommendations.
Qualified, Opt-In Connections
Members who explicitly request follow-up after the session. Vendors don't receive attendee lists or cold contacts — every introduction is permission-based, ensuring conversations start with genuine interest.
Future Buyers Discovering Your Product
Your session is permanently archived in SAI’s Tech Discovery library, making it discoverable by future system administrators researching solutions long after the live event — extending your visibility beyond a single demo.
Results Vendors See
What Makes a Great Product Deep Dive
Practitioner-Led Discovery
Sessions are guided by real system administrators, not sales agendas. Vendors present their product in context, while practitioners ask the questions that matter for implementation, adoption, and daily use.
Expert Moderation by IRD
Integral Recruiting Design facilitates each session to translate features into operational workflows, surface adoption risks, and keep conversations grounded in practitioner reality — ensuring the discussion stays practical and relevant.
Real-World Use Cases
Great Product Deep Dives focus on how tools actually function inside complex enterprise environments, including integrations, permissions, workflows, and reporting — not just surface-level feature tours.
Honest, Open Dialogue
Admins are encouraged to ask direct questions and share candid feedback. This creates authentic conversations about what works, what doesn’t, and what needs improvement — without sales pressure.
Actionable Practitioner Insights
Vendors receive aggregated, anonymized feedback after each session, highlighting common questions, feature interest, and adoption signals — turning live conversations into usable product intelligence.
Bottom-Up Enterprise Influence
Product Deep Dives connect vendors with the practitioners leadership relies on for technical validation — creating a bottom-up path to enterprise adoption rooted in real operational experience.
How Product Deep Dives Work
Step 1: Request a Session
Vendors apply to participate in an SAI Product Deep Dive. We confirm fit based on relevance to system administrators and alignment with SAI’s practitioner-first values.
Step 2: Align on Goals & Prep
IRD meets with your team to understand your product, ideal use cases, and what admins should see. We provide a Free Friday invitation PDF and help position the session for practitioner learning — not sales.
Step 3: Promote to Practitioners
Your session is promoted through LinkedIn, IRD and SAI newsletters, and the SAI community calendar. Vendors are asked to share the invitation PDF with their own practitioner audiences to help drive attendance.
Step 4: Host the Live Deep Dive
You present your product in a moderated session with experienced system administrators. IRD guides the conversation, surfaces operational questions, and ensures discussion stays grounded in real-world workflows and implementation realities.
Step 5: Capture Practitioner Signal
After the session, SAI members submit feedback through an automated form. Vendors receive an aggregated, anonymized summary highlighting admin sentiment, feature interest, common objections, and adoption considerations.
Step 6: Enable Ongoing Discovery
Vendors receive the session recording for educational use, and the full Deep Dive is archived in SAI’s Tech Discovery library for future practitioner discovery. Members who explicitly request follow-up are introduced directly — no cold outreach.
Session Packages
Single Product Deep Dive
Ideal for vendors exploring practitioner discovery for the first time.
Includes:
- One moderated Product Deep Dive session
- Pre-event promotion across SAI and IRD channels
- Downloadable session recording
- Permanent placement in SAI’s Tech Discovery library
- Aggregated, anonymized practitioner feedback
- Permission-based warm introductions
- IRD consultant awareness
Biannual Deep Dive Partner
For vendors with evolving products who want continued visibility.
Includes everything in the Single Session package, plus:
- Two Product Deep Dives per year
- Priority scheduling
- Ability to highlight new features or releases
- Ongoing presence in SAI Tech Discovery
- Continuous practitioner signal across multiple touchpoints
Quarterly Partnership
Designed for vendors who want consistent practitioner feedback and a sustained presence within the SAI community.
Includes everything in the Biannual package, plus:
- Four Product Deep Dives per year
- Preferred scheduling windows
- Opportunity to shape session focus areas in advance
- Strong year-round visibility among system administrators
- Ongoing bottom-up influence with enterprise practitioners
Frequently asked questions
Is this a sponsored webinar or sales presentation?
No. SAI Product Deep Dives are practitioner-led discovery sessions moderated by Integral Recruiting Design. Vendors present their product, but the focus is on real-world workflows, implementation considerations, and open Q&A — not sales pitches.
Do vendors receive attendee lists or contact information?
No. We do not share attendee lists or personal information. Vendors are introduced only to members who explicitly request follow-up. All connections are permission-based.
Who typically attends Product Deep Dives?
Experienced system administrators responsible for configuring and optimizing enterprise HR technology, along with IRD consultants who advise enterprise clients. Attendees come to learn, compare tools, and solve operational challenges they’re actively facing.
Can we follow up with attendees after the session?
Only through opt-in introductions facilitated by IRD. Vendors should not contact attendees directly unless an introduction has been made.
How many people usually attend?
Attendance varies by topic and timing. Rather than optimizing for volume, SAI focuses on practitioner quality and meaningful engagement. Vendors participate for insight and influence — not raw impressions.
Can we share the recording?
Yes. Vendors receive a downloadable recording and may edit or share excerpts for educational or awareness purposes, provided content is not framed as an endorsement by System Admin Insights or Integral Recruiting Design.
If shared publicly, please include:
👉 Join a free SAI Roundtable for iCIMS Customers:
https://systemadmininsights.com
What kind of feedback will we receive?
After each session, vendors receive an aggregated, anonymized summary of practitioner feedback, including key themes, common questions, feature interest, and adoption considerations.
How is this different from conferences or sponsored communities?
SAI Product Deep Dives are vendor-neutral and practitioner-first. We don’t sell speaking slots, attendee lists, or sponsorships. Vendors gain access to real operational conversations and permission-based connections — not transactional exposure.
How do we get started?
Submit a request for a Product Deep Dive session. We’ll review fit, align on goals, and schedule your session.
Ready to Reach Enterprise Buyers Through Practitioners?
SAI Product Deep Dives give you trusted access to the system administrators who validate solutions, influence adoption, and guide HR technology decisions inside enterprise organizations — without cold outreach or transactional marketing.
Meet the people behind the scenes
The IRD + SAI team is dedicated to helping HR tech professionals thrive
through hands-on guidance, system optimization expertise, and a genuinely supportive peer community.
Hello, my name is Alex Marcus
I started Integral Recruiting Design to help HR and Talent Acquisition teams get more value from the complex systems they rely on every day. I had spent years working as both a recruiter and a system administrator, and I saw how often great people were left to figure things out alone, without the right tools or community.
In 2024, I launched System Admin Insights (SAI), a professional community for iCIMS System Administrators who want more than generic documentation and vendor webinars. Our members come here for real answers, peer support, and weekly touchpoints that help them stay sharp and avoid burnout.
My goal with IRD and SAI is to show that system administration is not just a support function. It’s a strategic role that deserves investment, visibility, and a place to grow.
Whether you’re here to learn, solve, or lead, we’re here to help you do it with clarity, community, and confidence.
Get the insight, camaraderie, and clarity you've been missing
SAI isn’t just another learning platform—it’s a live, working community where system admins come together to solve real problems, grow their impact, and support each other in navigating the messy middle of talent tech.
Real talk from real Admins
This is the kind of in-depth solutioning you’ll find inside SAI. When Julie raised a challenge around handling work history gaps in iCIMS, fellow admins jumped in with real-world strategies—from optimizing when and where to collect data, to defining what truly constitutes an “applicant” for compliance. What followed was a rich, peer-driven exchange full of nuanced insight and immediately applicable ideas.
Join a Free Friday call
Every Friday, we host a free peer-to-peer learning call for iCIMS customers. It’s your chance to connect with other system administrators and get real-world insights—no obligation.
Meet the admins who show up
Every week, a vibrant group of system admins brings their insight, curiosity, and generosity to our Free Friday calls.
These spotlights celebrate the members who make SAI what it is—people who troubleshoot in real time, share hard-earned lessons, and stay open to learning together.
More from Alex and Jill on community-building
Read Alex's founding story
How do you stay relevant when much of your job could be automated in the not-so-distant future? This article shares the origin story of SAI—a community born from urgency, built for transformation, and committed to preparing HR operations professionals for the future of work.
What we learned
In one recent post-show wrap-up, members shared fast, actionable takeaways—from new ways to use dynamic filtering, to managing offer templates with permission settings, to using an API to push parsed form data into iCIMS job records. A first-time attendee remarked how simply listening in revealed shared challenges and unexpected solutions. Equal parts insightful and fun—complete with a surprise theme song moment that reminded everyone why community matters.
Listen to past calls on Spotify
Get the audio version of recent Free Friday Calls—available on all major podcast platforms, no login required.
Watch the full What We Learned playlist
Explore the full What We Learned playlist to hear how real iCIMS system admins tackle challenges, share quick wins, and uncover hidden features together.
