Where Gen X Gets Talent Acquisition Wrong—And How to Get It Right

If you’re a Gen X executive or HR leader, chances are your first exposure to Talent Acquisition came in the form of job fairs, stacks of resumes, and maybe the fax machine. But TA has evolved far beyond requisition-filling. In fact, it’s one of the most dynamic, tech-enabled, and candidate-driven functions in modern business.

Here’s what Gen X often misses—or misunderstands—about Talent Acquisition in 2025:

It’s No Longer a Pipeline—It’s a Journey

Many Gen Xers still see hiring as a linear pipeline: job posted, resume reviewed, interview conducted, offer extended. But today’s process is nonlinear and relationship-driven.

Candidates move through a journey that includes:

• Content-driven engagement (think: LinkedIn posts, webinars, employee videos)

• CRM nurturing flows that begin before they apply

• Ongoing candidate experience monitoring

TA is no longer just about getting people in the door—it’s about architecting experiences that convert interest into trust over time.

AI Is Not a Gimmick—It’s a Structural Force

To some, AI still sounds like a buzzword. But in TA, AI now handles:

• Automated sourcing

• Resume parsing and ranking

• Job description enhancements

• Pipeline health assessments

• Bias detection

• Internal mobility mapping

Ignoring AI isn’t just a missed opportunity—it’s a strategic risk.

The Candidate Controls the Narrative

Employer branding was once controlled by glossy career pages and HR brochures. Now, it’s owned by:

• Glassdoor reviews

• TikTok “Day in the Life” videos

• LinkedIn posts from current and former employees

The smartest TA teams don’t try to spin the narrative—they co-create it with transparency.

TA Is Strategic, Not Just Operational

Hiring is no longer a support function. It is a core driver of business results.

Modern TA leaders:

• Work cross-functionally with Finance and Strategy

• Present at board meetings

• Tie hiring directly to revenue growth, transformation initiatives, and market expansion

TA is not the HR team’s little sibling. It’s a power player.

Globalization and Compliance Are Non-Negotiable

Back in the day, hiring across borders was rare. Now it’s the norm. That means:

• Understanding GDPR, CCPA, and local labor laws

• Configuring systems to reflect regional workflows

• Managing cross-border privacy, documentation, and audits

Global TA leaders need to be part recruiter, part legal expert, part systems thinker.

Internal Mobility Is Recruiting

Traditionally, Gen Xers viewed career progression as external. If you wanted to level up, you switched companies.

But today, companies are building internal marketplaces where recruiters proactively source from within. TA is now deeply involved in:

• Promoting internal job visibility

• Matching people to stretch roles

• Coordinating reskilling efforts

Retention and recruiting are two sides of the same coin.

Culture Fit is Out—Culture Add is In

Gen X may default to hiring people who “fit in.” But modern organizations are prioritizing culture add—hiring people who bring new perspectives, not just shared hobbies.

This shift is subtle but powerful:

• It requires intentionality in interviewing

• It strengthens DEI outcomes

• It creates more adaptable teams

Final Thought

Gen X leaders bring invaluable experience to the table. But staying relevant in TA requires recognizing that the function is no longer what it was—even ten years ago. The best Gen Xers in TA today are those who’ve embraced the shift from process to experience, from compliance to strategy, from HR to business enablement.